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Because of the needs we see in the marketplace, we created a media production planning process that guides us in what we do but allows us the freedom to execute the plan with both incredible creativity and sound judgment.
1. Needs Assessment
Define the need/situation
Define message content
Define audience
Communications technologies in place / available
Define communication path (single path versus multi-path)
2. Communication Planning
Media Plan (which and why): Video, Print, Internet, CD ROM, Business Television, Broadcast, Narrowcast, DVD, Interactive, etc.
Treatment / Concept
Production Design
Budgeting
3. Media Production, Management and Distribution
Manage execution of media production plan
Manage changes and modifications
Budget management
Distribute media
4. Evaluation
Testing
Surveys
Tangible measurement methodologies
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